Sales – Selling the Couch Directory

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Practice Building While Serving Others

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With Melvin Varghese, PhD
(Clinical Psychologist and Host of the Selling The Couch,a Top 15 New and Noteworthy, Top 30 Career, and Top 100 Business podcast in iTunes)

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The Mission…to Make the World a Better Place

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Fighting injustice like sex trafficking or a child not having a quality education because of where they were born.

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When the idea for the Selling The Couch Directory came to me, I knew that I wanted to create a resource to guide our private practice journeys while using our influence, training, and resources to collectively do more good than any of us could do individually.

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The Directory is inspired by a pearl of wisdom I learned after interviews with over 100 successful private practitioners:

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The best way to build and grow a private practice is to build solid and supportive relationships with colleagues.

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Unfortunately, there’s not an easy way to do that now unless we trek through multiple websites or online profiles.

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But what if it’s a slow month and we need to get more client referrals right away?

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Or we want to connect and learn with other practitioners who serve the same niches and populations we work with?

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Or what if we have tough case and simply want solid consultation?

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I have created an answer for you where there wasn’t one before!

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A Simple Solution

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I put a lot of thought and energy into why and how this should be created, so it has everything in it I would have wanted when I started my practice. It’s:

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Easy to use
Will take very little time, since everything is organized, succinct, and to the point
Provides TONS of value
Is very inexpensive

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Who the STC Directory and Learning Library Serves

The single parent struggling to get their practice off the ground just to pay the bills.
The colleague who takes a leap of faith into private practice because their agency job was making them sick.
The clinician feeling the call to work with a certain population but unsure of how to get referrals.
The colleague who realizes that networking is something that’s helpful in building a practice, but feels paralyzed by it.
The colleague who would wants to connect with others doing similar work so they can learn from one another.
The clinician who feels shame as they struggle to grow their practice and wonders how others are doing it so well.
The colleague who works crazy hours and comprises their own well being.
The grad student who dreams of private practice and has learned some wonderful clinical skills, but feels overwhelmed at the thought of running a business.
The therapist who wants to expand their business beyond the therapy room and create other income streams.

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A Resource to Connect with Helpers and Healers in Private Practice

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Part I: STC Directory

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My sincere hope is the directory fills this gap and, and with just a few clicks, makes it easier to:

Refer and get referrals from colleagues locally, nationally, and internationally.
Consult on cases.
Allow supervisors to connect with staff and vice versa.
Connect and collaborate with colleagues who share our passions.

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Part II: STC Learning Library

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A second component of the directory is the Learning Library, a tool to learn what’s working in private practice. More specifically, each month you’ll get:

DEEP DIVE. From colleagues about their day to day journey as practitoners (e.g., what’s working for them, what’s not working, how do they get referrals, etc).
HOW TO. “How To” do certain things in private practice (e.g., how to connect with refferal sources) and scaling beyond (e.g., writing a book or creating an e-course).
WEBSITE REVIEW. Website reviews with Melvin and another expert to improve our private practice websites.
LIVE Q&A. Interactive, Q/A’s so we can ask more nuanced questions to
colleagues and other experts.

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The Gap

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I had a lot of fears when I started my practice and I know some of you have had the same fears.
Have any of these thoughts ever crossed your mind:

Your practice isn’t going to work out or you aren’t capable of building a successful practice.
You won’t find the clients that you do the best work with.
You’ll work crazy hours and not create a business around your family / loved ones.
You’ve heard networking is something to do but it feels overwhelming.
You’re struggling to pay bills and grow your practice and aren’t sure how others are doing it.
You might have to go back to an agency or 9 to 5 job.

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We’ve all been there, but don’t let fear take away your fierce! Join a community of your people who care about you and can help!

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Other Ways STC is Contributing to Make the World a Better Place

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We’ll be using a portion of proceeds to support Bombay Teen Challenge.

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This organization works in an area called Kamathipura, the largest concentrated red light district in the world to:

Fight to end global human trafficking.
The spread of HIV/AIDS.
50% of profits of STC are used to create a scholarship fund for children rescued from the red light district to help them break the cycle and give them a better life).
Victims are provided with schooling, vocational, and counseling services.

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Next Steps…

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Join the STC Directory and Learning Library now for only $17 per month!

This is the only membership site of this type in existence right now, and I’m bringing it to you for the lowest price possible to cover the resources that go into running it.

Snatch this price up now because the price will go up later.

I truly believe this will make our journey as private practitioners easier and look forward to journeying with you =).

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Frequently Asked Questions…

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There is no other directory like this in our industry right now to connect therapists in this way and educate therapists in live time on issues they experience every day.

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We’ll present something new for you each week, so you are always getting fresh content in live time.

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